Reorder

Encourage repeat purchases with a reorder section in your emails.

Written By Manfred

Last updated About 1 month ago

Note: This is a Marketing Section — it does not exist in Shopify’s default emails. You control it live: change text, enable or disable per template, no re-export needed. See What are Marketing Sections? for an overview.

Encourage customers to reorder products they’ve already bought. The section shows items from their previous order with a reorder button.

Use case

Perfect for consumable products — coffee, skincare, supplements, pet food. Every shipping confirmation reminds the customer to restock.

What you can customize

  • Heading — e.g. "Need to reorder?"

  • Button text

  • Text above and below the button